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USAToday on the Genius of Apple's Marketing
As we all well know, Apple's marketing has long been best of class. In USAToday, Jefferson Graham offers an analysis of what makes Apple's marketing so good, and thus what other companies should do to follow Cupertino's lead. Graham begins by noting that Harvard Business School professor David Yoffie estimated the free publicity that attended the iPhone launch to be worth about $400 million. Says Yoffie, "No other company has ever received that kind of attention for a product launch. It's unprecedented." Graham proceeds to draw seven lessons about what makes Apple so deft at the marketing game. So, what do you think; has he captured Apple's magic touch?
[Via Infinite Loop]
