Salt Lake City: Mormons, skiing ... and gamers
Word association time. We say Salt Lake City; what do you think of? Mormons? Skiing? The 2002 Winter Olympics? How about ... gamers?
Yes, according to a report from Scarborough Research (PDF link), Salt Lake City, Utah, leads the country in proportional video game console ownership, with 32 percent of households in the city having a system. Note that this doesn't mean Salt Lake City has the most avid gamers, just the houses there are slightly more likely to have a video game system hooked up to the TV. For context, the 22 percent of New Yorkers than own a console would outnumber the entire population of Salt Lake City ten to one.
Of the 96 major metropolitan areas in the study, the least likely to own a system were all from the balmy state of Florida -- Ft. Myers/Naples (15 percent of households), Miami/Ft. Lauderdale (19 percent), Tampa/St. Petersburg (20 percent) and West Palm Beach (20 percent). So, to recap: Cold, snowy cities = lots of console owners; warm, tropical cities = not many console owners. Who'da thunk it?
[Via KSL, Thanks Jethro]
Read - Report summary (PDF)
