UK's The Times becomes WoW pusher this Saturday

This Saturday, UK newspaper The Times will offer readers a disc with a 14-day trial of World of Warcraft. The edition will also include an eight-page guide to the game. Like a good drug dealer, Blizzard knows that you just have to give a customer that first hit of WoW to keep them coming back for more. The only real difference between a drug dealer and Blizzard is that dealers can't advertise in The Times -- well, not legally.

We can certainly expect Blizzard to start using more unorthodox approaches in growing their customer base. With 8.5 million WoW players, they've got plenty of money to blow on marketing now and continue the march toward the mind-blowing 10 million user mark. Blizzard is sure to announce their upcoming WoW expansion in the next few months, along with whatever new title they're working on.