Phil Harrison talks about the PlayStation 3's European launch
Before we even get into the awesome list about what Phil Harrison spoke about, we have to quote the original article's opening sentence because it's so inspiring: "PS3 may have cemented its place in history as the most successful home console launch ever in the UK, but Sony World Wide Studios boss Phil Harrison says that there has never been a product launch like it in any sector." Bragging rights, anyone? No? Too selfish and rude? Okay, well, still. Fantastic.
Harrison's statements can be split into three long quotes, which we'll summarize below because we know you've got other stuff to get done. Right?
165,000 units sold, equating to £100 million worth of business over the course of 2 days. He said: "This not only makes it the most successful games hardware launch, we think it is the most successful consumer launch of a product in the UK."
Sony is dumbfounded by their own success: "We have been in the office scratching our heads trying to think of a consumer product that has achieved that level of consumer sales in such a short period of time. If anyone can think of a UK product launch that has raised this amount of business in such a short period of time I'd love to know because we can't think of one."
Out-of-stock? Paychecks coming in? Says the Phil: "We are already seeing across Europe out of stock situations where retailers re re-ordering. It was always our strategy to have a good supply. There's never been a launch of a console in Europe that's had a million pieces of hardware sold in or available. We've kept some back in order to continue to supply the market."
Good stuff, Phil Harrison. What do you guys think? Was the launch a failure, or was the media quick to hop back onto the Sony-hate wagon and cover the failure of launch events and not the actual sales numbers/data/facts?
