D-PA relaunches to hasten 2011 DTV cutover in Japan

Darren Murph
D. Murph|04.10.07

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D-PA relaunches to hasten 2011 DTV cutover in Japan
Yes, the beginning of the end if officially upon us, and yes, the Japanese are still probably more interested in colonizing the moon with robots than worrying over that pesky DTV cutover, but "a stronger and larger Association for Promotion of Digital Broadcasting (D-PA) will be relaunched next month, merging two separate organizations" in an effort to "speed up" the adoption of Digital TV. The newly-formed entity is now supported by "local broadcasters, mobile phone service providers, and TV manufacturers," and essentially hopes to broaden the marketing efforts in order to "achieve a target goal of 30 million DTV sets sold in Japan by March 2008, or about 63-percent of the country's 48 million households." Of course, the D-PA should probably get started on fleshing out an actual set of guidelines for making the switch by 2011 if they hope to garner any sort of following, but they should really take heart in the fact that they've got an extra 24 months to get things in order compared to we Americans.
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