We are not amused. We are not amused, at all! Horse armor was ridiculous, Need for Speed irked us further, but these have clearly been replaced with the five videos on the Xbox Live marketplace, available for 100 MS points each ($1.25 USD), showing the locations of all the COG tags in Gears of War. With free resources like GameFAQS and YouTube already doling out this information to the masses, this is nothing but an unadulterated grab for cash, and because P.T. Barnum was right about suckers, there will be plenty of people who pay for these videos.
Although Mark Rein of Epic Games previously told us that it's Microsoft's store and they can do what they want, in all seriousness, this is insulting to gamers, legitimizes the belief that marketplace is continuing to test the limits of micro-softly-raping-payments and hurts the reputation of Epic. Although these videos are produced by Brady Games, the average consumer is just going to blame Epic and Microsoft. This is exactly what the marketplace should never be used for.