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What we should expect from Kaz Hirai

Already being hailed as the anti-Kutaragi (not against-Kutaragi, but antithesis-Kutaragi), Kaz Hirai has some big shoes to fill as the new CEO later this year -- big shoes to take some big steps towards success with the PlayStation 3. We'll highlight some of what's expected from Hirai from this impressively competent article from Business Week.

  • He's affable and articulate -- he's expected to shift Sony from a Japanese empire to a global organization.

  • He's great at getting ties with distributors, game developers, etc. Hopefully he can score some exclusive titles with his... personality.

  • Kutaragi demanded to be in complete control, wanted to answer everything himself. Hirai is set up to be a better listener and be more pleasurable to work with.

  • Hirai isn't as technologically savvy as Kutaragi and hasn't even dealt with the main Japan office that much. He's a stranger to many at Sony. As Business Week said, "that's both an opportunity and a risk".

  • Hirai recently said "that he had separated strategic planning from daily decision-making and had given regional heads more responsibility over console shipments, inventories, and new game titles." Hopefully this will keep people in-touch and not alienate anyone from the PlayStation 3's progress.


Will Kaz be able to bridge the gap between the PS3 and the competition? We'll find out in due time, but as smart and influential as Kutaragi was, it is a different business model nowadays and Hirai seems to more accurately and appropriately reflect that. Let's just hope the world is ready for a new leader behind Sony.