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New PSP commercial takes to the skies

Andrew Yoon, @scxzor
May 7, 2007
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Sony's "Dude, Get Your Own" campaign is finally in full swing. The first of the ads to appear on prime time TV involves an overzealous passenger on an airplane completely entranced by his neighbor's PSP. What follows is 45 seconds of pure annoyance. While it gets the point across, this kind of advertising still feels immature: it fails to showcase the PSP's true capabilities, and doesn't seem to target a different audience than their previous ads.

Who thought the urinal ad was better?

[Via Adweek]
In this article: ad, adweek, airplane, commercial, dude, passenger, plane, psp, sony
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