The lovable and somewhat forgotten Xbox poster child J Allard is back, sporting a new dreadful hairstyle with PSP in hand. So, what's this all about? Well, back in early 2005 J Allard and Newsweek's N'Gai Croal made a bet about the PSP's sales figures. Allard bet that the PSP wouldn't reach the PS2's sales success and N'Gai thought the opposite. Whoever lost the bet would have to don the other's hairstyle the the following E3, N'Gai would have to shave his head and Allard would get dreadlocks. And, you can see, N'Gai won the bet.
But that was back in 2005 when the PSP surpassed the 10 million sales mark faster than the PS2, so why sport the dreadlocks now? Well, Allard soon left the Xbox team, jumped on board the Zune ship and sort of (conveniently) forgot about the little bet. That is until N'Gai reminded Allard 360 days later about their bet and so Allard made good on his promise by posting the story and his new "look" on his company bio page. Full size J Allard picture posted after the break. Take it in folks, dreads will be so "in" this Summer.