Latest in Gaming

Image credit:

Google is watching you

James Konik
May 13, 2007
Share
Tweet
Share

Sponsored Links

Google has invented a system for monitoring the habits of online gamers. The technology is intended to track gaming habits in order to make in-game advertising more relevant to users. It's targeted at all online platforms, including Wii.

Apparently our playing habits can reveal all sorts of information about us. The way we behave in a game can be used to draw up a profile of our psychological characteristics, and this data can then be used to sell us stuff.

The system was patented in the US and Europe last month, although Google say they have no plans to roll it out in the near future. Privacy campaigners have deep concerns about the system, pointing out that while Google's ideas may be relatively benign, the information may not stay in their hands. The US federal government has already taken Google to court in order to gain access to their data.

So what do your gaming habits say about you? Does your in-game behaviour reflect your real life personality? Any dirty little secrets hiding on your memory cards? They might not be secrets for much longer.

[Via Wiiha!]









All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Garmin's daintiest watch ever is designed for small wrists

Garmin's daintiest watch ever is designed for small wrists

View
Intel starts shipping its first Iris Xe discrete graphics cards for desktop

Intel starts shipping its first Iris Xe discrete graphics cards for desktop

View
Walmart will use robots to turn stores into automated fulfillment centers

Walmart will use robots to turn stores into automated fulfillment centers

View
‘Babylon 5 Remastered’ now available to buy, or stream on HBO Max

‘Babylon 5 Remastered’ now available to buy, or stream on HBO Max

View
2021's first big Xbox exclusive is just OK

2021's first big Xbox exclusive is just OK

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr