Tide to give away Orange Nano

Tide is teaming up with the St. Bernard Project in New Orleans to help rebuild 10 homes in the St. Bernard parish by selling T-shirts. Everyone who buys a tee also gets entered in a contest to win this funky custom iPod and a $50 iTunes gift card. They're giving away one of these iPods a week until the contest finishes on June 25.

I love the way they overlaid the scroll wheel with the Tide logo, but what I want to know is how that scroll wheel feels like after the customized art has been applied. Is it possible to do a custom mod like that but retain the feel and response of the original scroll wheel material?