Pachter: Hey Activision, watch out for Rock Band

Ludwig Kietzmann
L. Kietzmann|06.04.07

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Pachter: Hey Activision, watch out for Rock Band

Unfortunately, we can't attribute Michael Pachter's warning to Activision as a direct quote, as analysts are forbidden from saying "Hey" and are forced to substitute the informal greeting with "pardon me" or "pay attention to me, please." In commenting on Activision's glowing fiscal report and strong NPD presence to GameDaily BIZ, Pachter draws attention to several challenges Activision faces in the coming months. "All things are not perfect in Activision's world," he says.

Pachter predicts that the glaring imperfections (to put it mildly) highlighted by reviewers in the Spider-Man 3 games will curtail sales, and that Call of Duty 4's proposed Iraq setting may prove to leave an equally bad taste in the consumer's mouth. More interestingly, the analyst notes that if Harmonix's EA-published Rock Band is fully playable with just a guitar controller, it will "compete quite favorably with Activision's [Guitar Hero]." He suspects the instrument protagonist genre will remain kind to RedOctane's owner, but adds that "new entrants will impact future growth of the band." Or did he mean brand?

Once the dust settles in the battle of the fake bands, will Pachter still stand by his belief that Activision was right to buy RedOctane over Harmonix?
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