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Clever iPod advertising in South Africa

Dave Caolo, @davidcaolo
June 10, 2007
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Starting with the infamous 1984 Super Bowl television commercial, Apple's advertising campaigns have become almost as unique and interesting as their retail products.

Check out some images of this recent campaign, created by Net#Work BBDO in South Africa to announce the functionality of video iPods. Staged in movie theaters, the campaign featured tiny boxes of popcorn that bore the slogan, "iPod: Movies in your pocket," as well as tiny movie posters and even an iPod-sized trailer on the big screen. Pretty clever.

Thanks, Ivan!





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