Apple video rental service coming in autumn?

Apple is back in the news this morning with more salacious tattle. This time, it's none other than the lady in pink herself -- London's Financial Times -- wagging her tongue about a supposed video rental service due out this autumn from Apple. One studio exec is quoted by the FT as saying that the service would "compete against cable companies and anyone else offering VOD into the home." The $2.99 downloads would be viewable for 30 days and playable on at least one other device like an iPod or iPhone. No mention of AT&T's involvement with the service. Nevertheless, we were already wondering what we'd do with all the capacity on Apple's recently updated, 160GB Apple TV. Maybe, just maybe, we'll hear a little somethin' somethin' about this during Steve-o's keynote later on today. Stay tuned, as they say.

[Via MacRumors]