Blue Dragon's BIG SHADOW wins award

Dustin Burg
D. Burg|06.24.07

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Dustin Burg
June 24th, 2007
Blue Dragon's BIG SHADOW wins award
Microsoft's 360 sales in Japan may be borderline sad and depressing, but at least their ad campaigns are winning awards. Blue Dragon's marketing campaign BIG SHADOW won a coveted Canneslion award for best outdoor advertisement. The BIG SHADOW campaign can be seen here and took place in Japan where they projected people's shadows on a nearby building that morph into Blue Dragon creatures. The campaign also went online featuring a live feed of the fun and interaction with the shadows. It's quite the creative experience and well worth an award. Now only if Microsoft could translate an advertising award into Xbox 360 hardware sales then we think things would be good in Japan.

[Thanks Jonah Falcon, Via Joystiq]
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