Breakfast topic: Putting the magic back in WoW

These are dark days for me in the World of Warcraft. Lately, when my guild is lining up for raids, I've been nowhere to be found — instead, I'm playing other games or going to movies or discovering that Long Island Iced Teas can make the world a happier albeit blurrier place. My guild is progressing quite well, my paladin is almost 70, but somehow, WoW has lost its magic for me right now.

This has happened before, and is usually cured by taking a break from the game. But this time I'll put the question to you, readers: When you find yourself losing interest in WoW, how do you rekindle the flames? Reroll on a different server? Roleplay? PVP? Is taking time off the only cure?