Reeves says Christmas isn't that critical for Sony
A lot of critics are pressuring Sony for a strong showing of not only hardware sales, but powerful software sales as well this holiday season. They're citing it as a critical moment for Sony -- the make or break, if you will. SCEE president David Reeves sees it a little differently, arguing "I think each peak is crucial to maximise what you can do, but I don't think this Christmas is necessarily the most critical one - I think that's going to be Christmas '08."
In addition to these claims, Reeves again associates the PS3 with a tsunami -- a force to be reckoned with, indeed. Along with that, he squashes the European price drop rumors with the explanation of July not being a big month for games or gamers in general, so a price drop now would be annoying to consumers. He may be indirectly implying a holiday price drop, but he may not. Reeves concludes by saying this wonderful tidbit: "We're not putting our heads in the sand - we know it's not selling that well, but we know that it's selling according to the targets." We're glad to hear it and we can't wait to hear what's going to get announced at Leipzig!
