Apple releases new iPhone ad: "All These Years" [Updated: two new ads]

Apple has released another iPhone ad unofficially titled either "All These Years" or "How?" I say 'unofficially' titled because it hasn't appeared at Apple's iPhone ads page as of this writing yet, but a copy is already on YouTube. This time around, Apple's giving a shout out to the business users, asking how they could have gone all these years without "email like this" or "stock updates like this" in their pocket. Personally, I'm glad they wrote the ad this way, because I would probably have spit out my beer if the voiceover would have said "without email like this... in your pants."

But seriously: I worry about how well this particular ad is going to do. The iPhone is receiving a lot of criticism from the business sector, much of it understandable, for not working with Exchange Servers. While I don't wear a suit to work every day (or pretty much any day), word on the street is that Exchange support is the major hurdle keeping the iPhone from storming corporate purchase receipts. If the iPhone is primarily targeted at consumers, that's great. But if Apple wants to truly go after business users, they need to play by that industry's rules and offer the software support those folks need.

That said, it is a bold ad that certainly highlights the iPhone's gorgeous UI in a business setting. I'll update this post with a link once Apple publishes the official ad.

[Update: There are actually two new ads, and Apple has updated their site with both - All These Years is the one I caught here, but another new one is All the Parts. Just like the first ad, I question their approach because the ad isn't entirely accurate. One major 'part' of the internet the iPhone lacks is Flash. While I personally would be happy as a camper if Flash never arrives on the iPhone, I understand that it's something many users want. Either way, the lack of Flash is certainly a glaring hole in their particular wording with this second ad.]

[via iPhone Alley]