Apple also working with Jaguar

We just mentioned the rumors about Apple being in talks with VW and now comes word from CAR magazine that Apple has already been working with Jaguar on control interfaces. According to Ian Callum, Jaguar's design director, the interior of the new Jaguar XF has design cues that are a direct result of work with Apple. Apparently, the start button pulses and buttons are in general kept to a minimum. It increasingly sounds like Apple is almost becoming an industrial design consultant. Though it would be interesting to know if Steve Jobs and Jonathan Ive are involved in any of this stuff, because it is their direction that gives actual Apple products so much of their characteristic elan.

Thanks John!

[via Autoblog]