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WSJ: Sony prepping plunge into video download service

The Wall Street Journal reports that Sony is preparing for a full-on fight in the digital downloads arena with new video services tied to its Bravia televisions and PlayStation systems. Gasping in surprise at this point is a clear sign that you haven't been keeping up with the news, though reminding you will at least enable us to fill out the rest of this paragraph. Sony recently unveiled a video-on-demand service for the PlayStation Portable and a DVR system for the PlayStation 3, both aimed at Europe. Coupled with the Korean PS3's video service, a "long overdue" online PSP store and earlier murmurings of Sony's intention to tussle with iTunes, it would seem time is the only thing between us and Sony's video marketplace.

It won't be an easy battle -- Apple's iPod and Microsoft's Xbox 360 Video Marketplace are armed to the teeth -- but Sony's considerable library of films should give them a solid start in content. Of course, how they'll manage to offer HD video downloads without stepping on Blu-ray's toes (the ongoing battle metaphor equivalent being friendly fire) is another matter entirely.

[Via Engadget]