Latest in Gaming

Image credit:

Halo 3's final days of marketing assault

Alexander Sliwinski, @Sliwinski
September 21, 2007
Share
Tweet
Share

Sponsored Links



And we're in the final stretch as the Halo 3 marketing machine goes into overdrive and assaults the broadcast medium this weekend. Variety got the details on what Chris Di Cesare, Xbox director of product marketing, calls "magnifying the mania." Expect original programming that'll bring newbs to the Halo franchise -- and the Xbox 360 -- by focusing on networks with demographics in line with the Master Chief plan.

It starts Saturday on Comedy Central with Fully Loaded, two-minute mini-ads hosted by Mad TV's Bobby Lee, which were taped at Tao Beach nightclub following the Madame Tussauds unveiling on the weekend of the MTV Video Music Awards. Spike TV's Game Head will host a live feed Monday night, breaking in with coverage during commercial breaks, and then air a half-hour special at midnight called: Halo 3 Launched. That program will feature a performance by Linkin Park. G4 has also set five hours of time aside for the launch as well. On Tuesday, Sci Fi Channel will show Halo 3: Sci vs. Fi. Of course, we'd love to stay home and watch all this launch coverage, but we'll be too busy doing our own coverage, which mostly consists of us waiting in line like everybody else, taking photos and getting quotes.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Google Play Music will start shutting down in September

Google Play Music will start shutting down in September

View
Google adds emoji reactions to Messages on Android

Google adds emoji reactions to Messages on Android

View
Disney's new AI is facial recognition for animation

Disney's new AI is facial recognition for animation

View
Logitech's G923 racing wheel makes you feel every curve of the road

Logitech's G923 racing wheel makes you feel every curve of the road

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr