Nintendo is ramping up the advertising campaign for Brain Age 2, taking care to make sure more people know about the title than those who just watch TV. First attack takes form in mall tours, where the game will be on showcase at over 50 different malls in the United States. To check where and when you can get your hands on it at a demo station, hit up this page here.

Next, Nintendo will be sponsoring several different Alzheimer's Association Memory Walk events, making sure that participants can try the title out. Also, Nintendo is apparently taking over a hair salon in Beverly Hills, CA. While patrons wait to get their hair done, they can shape up their mind by trying the title out.

All in all, looks like a pretty aggressive campaign.

[Via press release]