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DS Daily: Can Brain Age take over America?

Alisha Karabinus
September 28, 2007
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It looks like NoA is taking steps to increase not only the popularity of Brain Age 2, but the DS as a whole. After an aggressive ad campaign, Brain Age 2 is taking Dr. Kawashima's show on the road. But will it work? Brain training is a worldwide phenomenon, but less popular in the U.S. with a nontraditional gaming audience -- and so is the DS, despite dominating sales on a regular basis. We'd still like to see Nintendo expand on this with some of the other "nongames" in the DS lineup, if only to ensure a wider audience and greater interest in the handheld, but hey, everything has to start somewhere. Do you think a mall tour and a salon presence will help shed a little more light on the DS and Brain Age in the U.S.?

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