Pachter: SCEA reluctant to announce 40GB due to 60GB supply
Signs are pointing to a November 2nd launch of the price (and feature) reduced 40GB PS3. However, where is the buzz? Why is there no official confirmation from SCEA? "These rolling announcements suggest to me that Sony has an inventory control problem, with too many unsold 60GB units out there, and they don't want to have to cut the price to clear them," Wedbush Morgan securities analyst Michael Pachter told GI.biz.
Certainly, it appears that 60GB machines are still in ample supply in spite of Sony's proclamation that the system is no longer being manufactured. Are the systems selling at an even slower rate than anticipated? Seemingly. However, what will happen when November 2nd rolls along, and 60GB systems are still in stock? Sony will have to "accept reality and bundle [the 60GB with] a game and an extra controller for USD 499.99, giving consumers some value for their money." However, in spite of a price drop, it appears that Pachter is not confident that a price drop will significantly increase sales for Sony's system. What price must the PS3 reach for it to appeal to the masses?
