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iTunes Plus price drop, 'Today or tomorrow'

Scott McNulty
October 16, 2007
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Ars Technica first reported yesterday that Apple was ready to lower the price of iTunes Plus tracks from $1.29 for the DRM free music to $.99 which puts it in line with the pricing on the DRM laden tracks in the rest of the iTunes Store. Steve Jobs, and you can't get a better source than that, has confirmed with the Wall Street Journal that this will be happening either today or tomorrow.

Most people credit the strong showing that Amazon MP3 has made to this move. Whatever the cause I'm just happy to be able to purchase DRM free music at a lower price.



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