Finally! Paid Name Changes
Blizzard has announced that they will change your character's name to an available, allowable name for $10 and I say, "It's about time!". This is an administrative service that should have been available from the beginning, in my opinion. Regardless, it's available now (on selected servers) and here are the rules:
It's $10 per name change.
You can't change your name again for 90 days and your old name will be unavailable for 90 days as well.
It has to be available on your server. Captain Obvious says, "Duh!".
It will take a few hours while they approve your name change, since it must follow the Naming Policy.
While the name change process takes place, your character will be unavailable.
The name change is permanent unless you pay to change it again 90+ days later.
This function is being rolled out in phases, a few servers at a time.
Characters on your ignore list who have had their names changed will remain there with the new name. (Update: edited for clarity)
Blizzard has a FAQ page setup on their Support Site if you have more questions. If this is something that interests you, go to the Account Management page and select Paid Character Transfer (you will have to login).
I actually like my character names, but I reserve the right to change my mind at any time and I'm glad I now have the option.
The official forum announcement with the list of the first phase of servers is after the jump.
We're happy to announce that through the wonders of modern gnomish engineering, you are now able to change your characters' names. Finally, you can turn the moniker that seemed like a good idea at the time into something more befitting your true standing in World of Warcraft.
Visit Account Management to begin the paid character-name-change process. The fee is $10 per name change. As with our recent addition of voice chat to the game, this feature is being rolled out across all realms in several phases. The first-phase realms are listed in this forum post. Enjoy this new feature and the subsequent effect that your bold new name will have on friends and foes alike.
Aerie Peak
Altar of Storms
Alterac Mountains
Andorhal
Anetheron
Anvilmar
Archimonde
Arygos
Black Dragonflight
Blackwing Lair
Dalaran
Dalvengyr
Deathwing
Demon Soul
Dentarg
Doomhammer
Duskwood
Executus
Gnomeregan
Haomarush
Icecrown
Jaedenar
Kel'Thuzad
Khadgar
Lethon
Mal'Ganis
Norgannon
Onyxia
Scilla
Sentinels
Steamwheedle Cartel
Tanaris
The Venture Co
Thrall
Turalyon
Uldaman
Undermine
Ysera
Ysondre
Zuluhed
