The T-Mobile Shadow, October 31 for $149.99

Wing who? T-Mobile today has announced the long-rumored Shadow, a Windows Mobile 6 Standard device that looks not just better than its Wing stablemate, but arguably better than just about any comparably-equipped smartphone on the market today. Besides the "slick, slider design" and a juiced version of the standard Windows Mobile 6 UI, the Shadow features a rotating jog dial front and center, 2 megapixel camera, WiFi, and a new version of T-Mobile's myFaves interface allowing users to call, email, text, or MMS the peeps in their "fave five." Like what you see? If you do, good, because it turns out this is just the first in a whole line of upcoming Shadow-branded phones for the carrier -- a line that'll be focusing on multimedia connectivity and slanting the work / life balance a little more to the "life" side than some of HTC's and T-Mobile's other smart devices (ahem, Wing, we're looking straight at you). Grab the Shadow starting this Wednesday in "sage" or "copper" for a surprisingly reasonable $149.99 on two-year contract.