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This is Living: the European ad campaign continues

The "This is Living" ad campaign continues in Europe, and unlike previous efforts, this doesn't have us scratching our heads in bewilderment. The latest iteration of the ad certainly has a unique "charm" about it, but at least this time it effectively conveys the abilities of the PS3 (sort of). Blu-ray makes everything beautiful, the ad claims. Our favorite part? The creepy part where technology updates itself. Certainly, PS3 has been transforming over the numerous firmware updates its had over the past year.

[Thanks, mike!]