Codemasters pushed into record year by US sales

Ludwig Kietzmann
L. Kietzmann|11.19.07

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Ludwig Kietzmann
November 19th, 2007
In this article: Codemasters, Dirt, Jericho, Overlord
Codemasters pushed into record year by US sales

Overlord, Dirt and Meh-richo publisher Codemasters has announced its financial results for the full year ending June 30th, a year the European company claims was its best in the 22 years since inception. A 38% rise in sales and an increase of revenues to $149 million is largely to blame on a 332% improvement in sales within the US retail channel. Perhaps blasting rally fans with the faux hip voice of Travis Pastrana wasn't such a bad move after all.

A Gamasutra report further notes that these positive results follow from a recent $84.3 in game design and development, as well as a prominent marketing and distribution agreement with Warner Bros. home entertainment group. Mind you, releasing solid games such as Overlord and Dirt couldn't have hurt either.
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