Businessweek chimes in on Activision Blizzard

Now that the dust is settling from the Activision/Vivendi merger announced over the weekend, the numbers fans are starting to chime in on the epic moneymaking potential of this merger. Sure, we knew Blizzard was making a great deal of money from World of Warcraft -- anyone with half a clue who paid the recurring $15 a month bill for the last three years knew that. But to many it came as a shock that in regards to 2007, WoW is expected to produce $520 million of pure unadulterated profit -- yes, that's after paying the bills. We suspect that even Donald Trump must be drooling at those numbers right about now.

If you're curious about just how this merger changes the financial landscape, Matt Vella from Businessweek has done a fairly good job with an overview of the potential impact. His story covers some familiar ground, but also compares EA against the proposed Activision Blizzard corporate monster. The only thing we'd have to take issue with is the claim that Sony (SOE) and NCsoft are "scrambling to get a piece" of the MMO market. The last time we checked, SOE have had their hands in the MMO pie for almost as long as there's been an MMO market. There's also the point that NCsoft has highly successful titles in the Eastern MMO market with Lineage/Lineage II -- and where's the love for CoX, GW, TR, etc? Do they want a larger piece or the market? Sure. But with name recognition in the industry already, they're well ahead of many others just jumping into the game. Nonetheless, it's an interesting read if you are curious how the business end of all this gameplaying is expected to shape up.

[Thanks, Matt]