The Daily Grind: Optioning IP

One of the things we've often discussed behind the scenes here is what movie or comic book universe we thought would make a good setting for an MMO. There's been talk of both DC and Marvel's universe, which (hopefully) we'll see get off the ground. We've seen Star Wars (and hope to see it done again, only better this time), Lord of the Rings, The Matrix, and many others. But there are still ideas out there to be optioned, and some that could make for very interesting MMOs. My personal "want" would have to be a world based on Blade Runner. Yeah, yeah, not supposed to be a bunch of replicants on earth, etc. I know the holes in the storyline are a mile wide, but you have to admit it could be gorgeous. Still, there are lots of other movies and books out there to option. If someone put you in control of IP acquisition, what property would you immediately jump on and develop into an MMO?