Chances are that anyone remotely in the loop these days would be familiar with "Kazaa" and "Skype," but only time will tell if folks warm up to "Joost." The duo who founded one of the most popular P2P networks as well as a mainstay in every VoIP conversation are finally naming (and launching) its video distribution service, aiming to "cheaply and efficiently distribute high-quality video over the internet" via the same P2P technology that has treated them so well thus far. Unfortunately for them, the road from here is quite rocky, especially when you consider the already well-established iTunes Movie Store, YouTube, and the variety of download-to-burn services currently available. Additionally, Joost has yet to nail down any "marquee partnerships with top film or TV producers," which will almost certainly make gaining marketshare an all but impossible chore. The one thing this rendition has going for it, however, is the general experience in comparison to other alternatives, as reports liken it to a "TiVo-like layout" that gives users next to total control over the content at hand. The company has stated that it will support itself with internet ads that behave like television commercials, which presumably won't come as any shock to consumers partaking in what Joost has to offer. Unfortunately, there's no hard details on when the newfound service will go live nor about what content will be served up, but regardless, a little more competition (and a little less dictatorship) in online video distribution is more than welcome.