It's no secret that Japan has got Brain Age on the brain. Brain Age and its sequel, which was just now (kind of) announced for the US, have broken all kinds of sales records and been pretty much the sole motivator for the insane success of the DS.
But what is less well-known is that, in addition to driving the creation of a ton of copycat software, training fever is pervasive enough to drive sales of that stuff. In other words, Brain Age has created a market for non-games, just like Nintendo hoped it would.
Gpara compiled a list of 95 DS non-games ordered by Media Create sales numbers, and NeoGAFfer Jonnyram has translated the first ten. These things don't cost much to make, and they are bringing in stacks of money. That's Economics Training at work. Or it would be if that existed. Give it a couple of weeks.
- Brain Age 2: 4,266,000
- Brain Age: 3,403,000
- Eigo Zuke (English Training): 1,937,000
- Big Brain Academy 1,519,000
- General Knowledge Training/Common Sense Training:1,381,000
- Cooking Navi: 815,000
- Kanji Test: 523,000
- Tokoton Kanji Brain: 406, 000
- IQ Suppli DS: 219,000