high def optical discs out the door since late 2004, but we haven't heard much solid. In the grand tradition of vaporous, cut-rate consumer electronics, NME's publishing some puffy PR with terms like "The New Definition of High Definition" and "True High Definition". What are they offering? Well, supposedly a budget player's in the works that will play 1080i/p video for €179 ($250), upscale DVDs, and offers 45Mbps video (codecs go unmentioned) and 7.1 surround, region-free media, and a totally blockbuster lineup of Bollywood and Hollywood titles, including Mel Gibson classic "Apocalypto," and "Passion of the Christ". Color us totally impressed. No, really.