Not even a week after startup WiPower boasted about its breakthrough in wireless power, Murata and Seiko Epson have announced plans to "jointly development a non-contact quick charging system." Reportedly, the technology "leverages electromagnetic induction," and both the charging stand and a given mobile device would be "respectively equipped with coils that generate power." As for the production, it sounds like Seiko Epson will hone in on the "transmitting side, or primary side," while Murata "will be involved in the production of the rechargeable Li-ion." The overriding goal is to recharge a handset "in about 10 to 15 minutes in a non-contact manner," which would purportedly push power transmission efficiency from current levels of 30- to 50-percent to nearly 70-percent. Oh, and we've already been assured that these "will not generate heat."