UK Stranglehold commercial gets the banhammer
The UK's Advertising Standards Authority (ASA) has their undergarments in a wad over a Stranglehold commercial that has been shown in the UK. So wadded, they dropped their banhammer on it.
According to the ASA, the Stranglehold commercial promotes guns, violence and is far too graphic for UK television. They especially had a hangup with the commercial's voice-over which says "Honor is his code. Vengeance is his mission. Violence is his only option", which they feel further promotes the "violence is good kids" message they are so against. Midway tried to convince the ASA that the Stranglehold TV spot wasn't promoting violence, doesn't show blood or gore and is far too stylized to be graphic. But, in the end, the ASA continues to enforce its Stranglehold ban while at the same time giving the game some much needed viral publicity. Which we're sure Midway doesn't mind.
Oh, for the curious fanboys of the world, you can take a look after the break as we've embedded the banned Stranglehold commercial for your viewing pleasure. To us, it's pretty tame.
