Analyst agrees with EA: 2008 is 'exceedingly strong' for PS3
It's taking Sony's latest some time to build momentum. However, it's clear that 2008 will be a strong year for the PS3. Major publisher EA predicted not too long ago that Sony's system would actually outsell Xbox 360 this year, due to its popularity worldwide. Analyst Mike Hickey agrees. "We expect PS3 unit sales will perform exceedingly strong in CY08, due to a recently reduced price point, killer content coming into the channel (GTA), and Blu-ray currently having a decided edge in the high definition format war," he said. He predicts the system will sell 5 million systems this year, which is within the range of EA's estimate.
Obviously, a high price point, confusing HD format war, and small software library were all contributing factors to a sluggish start for PS3. However, now that all of these hurdles have been overcome, things are looking in Sony's favor, particularly due to the success of their last console. "Considering Sony has sold in excess of 120 million PS2 units globally, we anticipate the PS3 adoption rate could accelerate meaningfully in the coming years as the aforementioned issues are addressed and legacy PS2 players' accelerate their transition to current gen." Even if only a small fraction of PS2 owners make the transition to PS3, Sony will be rolling in the dough. We're confident that a lot of these casual PS2 owners will jump on the PS3 bandwagon over the long-haul.
[Via Joystiq]
