AT&T feels a little left out, launches unlimited plan, too

Chris Ziegler
C. Ziegler|02.19.08

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Chris Ziegler
February 19, 2008 6:25 PM
AT&T feels a little left out, launches unlimited plan, too
There's no telling whether Verizon's recent announcement had anything to do with it, but something lit a fire underneath AT&T today as they've announced an unlimited plan for the same $99 Verizon is charging (well, $99.99, if you want to get down to the nitty gritty). The plan will be available starting this Friday, February 22, and much like Verizon's setup, it only includes voice calling -- data and messaging will still require an additional package. The plan will be available to both existing and new customers, and anyone can get it month-to-month with no contract extension necessary. When you add in all-you-can-eat bytes and texts, you're looking at a total package that falls roughly in line with Verizon's so-called Premium Plan, so the industry appears to be settling on a fair asking price for this kind of deal. Whether consumers agree, well, that remains to be seen.
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