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Best Buy sets out to help pay customers' DirecTV bills


We've kvetched quite heavily about the misconception that an HDTV sans HD service can turn SD content into HD, so we suppose we can't harsh on Best Buy too much for attempting to push a little high-def service onto its HDTV-buying customers. Effective immediately, the big box retailer is agreeing to pay $30 of a customer's DTV bill for three months when activating any new DirecTV service, six months when adding HD Access and buying an HDTV under $999, or a full year if adding HD Access and purchasing an HDTV $999 or higher. Unfortunately, the deal is set to expire on June 24th, so those even remotely interested don't have too awfully long to hem and haw.

[Image courtesy of Divaris]