While poking around the ASUS booth this morning we had a chance to witness the world premier unveiling of the ZX1 Lamborghini. We even took a few shots before it went under the glass. However, the real treat is the UI based on a Windows Mobile 6.1 core running special ASUS tweaks. It's "just like the iPhone" according to our friendly ASUS guide. The device is expected to fetch an unsubsidized €1,000 ($1,500) price tag when this 3G world-phone launches in Europe this May. Maybe you'll think it's worth it when we get back to you in a few with a video of the GUI albeit sans all that Lamborghini theme nonsense.