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Pachter: GTA IV could sell 9 million units by Halloween

Pachter: GTA IV could sell 9 million units by Halloween
Alexander Sliwinski
Alexander Sliwinski|@Sliwinski|March 12, 2008 4:30 PM

Wedbush Morgan analyst Michael Pachter believes Grand Theft Auto IV could become the best-selling game of 2008, with $450 million in revenue and over 9 million units sold by the end of Take-Two's fiscal year (Oct. 31). He believes that GTA IV will ship 6 million units in its first week and sell 75% of that in a brief amount of time -- that means the game should not be difficult to find at any big box retailer. GTA IV is expected to mask the "underperformance" of other Take-Two games and make up "100% of Take-Two's earnings for the year."

It's not all sunshine and lollipops, though, as Pachter questions the profitability of GTA IV's Xbox 360 exclusive downloadable content. The conclusion of some fancy math is that 50% of Xbox 360 GTA IV owners will have to purchase the DLC for Take-Two to generate cash from the deal, which Pachter believes is "not highly likely." Taking GTA IV out of the equation, Pachter continues to make his case for the EA buyout of Take-Two by saying the company continues to lose market share and revenues. GTA IV unleashes panic on Liberty City beginning April 29.
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