Promotional Consideration: City planning

Eric Caoili
E. Caoili|03.16.08

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Promotional Consideration: City planning

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

We applaud any video game ad that eschews the common official-art-and-screenshots approach, a template that's been in place for as long as we can remember. This week's piece abandons those conventions, marketing EA's SimCity DS port and its city-management features in a much more creative fashion. Expand you commercial zoning, lower industrial taxes, and join us past the break!

Click the resized picture for a larger version.
A tale of two screens.

The credit for this clever piece goes to Illusive Design Collective, a small, twenty-strong advertising firm based in Lisbon, Portugal. The ad appeared in several magazines and signs around the United Kingdom.

Click the resized picture for a larger version.

We can't ever remember seeing anything like this for the DS out on the streets. Perhaps publishers in the states don't see signs as an effective medium for advertising handheld games?
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