Red 5 has no intention of taking on World of Warcraft

There are only a handful of things known about the mucho-mysterious project under development at Red 5 studios. It's not a fantasy game, it has a 'sports-like mentality', and whatever it is they're incredibly serious about getting top-drawer talent working on it. In fact, their recruitment methods are now so legendary they've won awards for them. Now Mark Kern, the company CEO and former team lead for World of Warcraft itself has confirmed one other thing: Red 5 isn't going after Blizzard's playerbase.

Proving out the company's intelligence more effectively than any recruitment campaign ever could, Kern bluntly states that taking on WoW head-on is pure folly. By sidestepping Blizzard's titan, by offering a new experience for players, you level the playing field and open up new opportunities to engage people in a persistent world. Though it's fascinating to speculate what Red 5 might be working on, this kind of statement makes the wait somewhat more bearable. Falling between the banzai charge of some developers and the doomcasting lamentations of cynical CEOs, this kind of agile and forward-thinking discussion is just what the MMO genre needs right now.