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The Daily Grind: In-game cash for subscriptions?

I know what some of you are thinking: gold for game time? That's just nuts. I'd probably have thought so myself, save that EVE Online does something like this with players buying time codes to trade for in-game ISK. That way the player who has extra in-game cash laying around can get some "free" gametime, and those who would normally buy game currency are able to do so in a fashion that appears to be more socially acceptable. The potential ramifications for the unethical/unapproved RMT dealers could be huge. Why buy gold from them when you can buy it from another player with the game company's blessing, and know for absolute sure that you'll actually get the in-game cash.

With all that said, what do you think? Do you think that a game like World of Warcraft could benefit from the in-game cash for time-codes system that CCP has in place for EVE? If you could get playtime for cashing out game currency, would you do it? If companies offered the chance for players get in-game currency for a time-code they purchase to trade to another player, do you think it might stop those who normally would just buy from a gold farmer?