The true strength of any successful MMO is its player community -- they're the folks who create mods, organize events, cheer/protest loudly whenever something changes that they like/dislike. In that vein, GuildCafe has sent out a call for players who already are, or would like to create and run GuildCafe promises to support this endeavor by providing experienced staffers to help plan and effect events, as well as to publicize and sponsor said events. This is a great way to both maintain and strengthen the GW community, and at the same time promote GuildCafe's brand recognition. Everybody wins!
[UPDATED: changed 'Guild Wars events' to reflect that this offer is open to any and all MMOs -- Thanks, Sam!]