More research asserts that Blu-ray adoption isn't apt to surge soon

Darren Murph
D. Murph|05.14.08

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More research asserts that Blu-ray adoption isn't apt to surge soon

Don't freak out, you're not experiencing any weird case of déjà vu -- reports are simply continuing to come out that suggest that Blu-ray adoption isn't taking off. The newest of the bunch comes to us from Harris Interactive, which surveyed upwards of 2,500 individuals in mid-April. Results showed that 87% of those polled owned a DVD player, but just 4% owned a dedicated Blu-ray deck while 5% owned a PlayStation 3. Comically enough, 6% claimed that they had an HD DVD player, while another 1% owned an Xbox 360 HD DVD add-on. Most notably, just 9% of respondents stated that they were "likely" to purchase a BD player within the next year, even when made fully aware that BD was the victor in the now-concluded format war. Of course, just 35% of those polled owned an HDTV, which is certainly worth considering, but even analysts at Harris agreed that getting BD player prices well below $300 was necessary for adoption to surge. Hit the read link for lots more stats.

[Image courtesy of Syracuse]
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