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Qualcomm suppresses "yuck" face, drops MediaFLO and ISDB-T on same chipset

Qualcomm may be many things, but it ain't stupid. On what basis do we make that bold claim? Historically, it's been very good about supporting and profiting from standards that aren't its own with one hand, even as it's pushing alternatives with the other. They've pulled this trick recently with comprehensive LTE support with CDMA migration -- a double whammy, considering that CDMA is Qualcomm's baby and LTE goes head to head with Qualcomm's UMB. Now, the firm is pairing up its MediaFLO mobile TV tech on a single hunk of silicon with support for ISDB-T, used in Japan and Brazil; essentially, the idea is that free programing would flow over ISDB-T and pay channels would come down on the FLO signal. It's an interesting concept, we suppose, but with mobile TV yet to be a profitable venture in most parts of the globe, it might be still be an idea just a bit ahead of its time.

[Via Phone Scoop]