Motorola study finds millennials hungry for VOD
Kids these days -- understanding way more than their parents do about all this newfangled technology. Shortly after hearing that millennials were entirely more savvy about emerging TV technologies than the older crowd, a new study commissioned by Motorola has found that this same demographic (ages 16 to 27) is starved for video-on-demand. Beyond that, the 1,000 person study discovered that 62% had "influence over which HDTV set and programming package to buy," while 70% felt that "their expectations and demands are far greater than their parents' for rich media experiences." The report also found some pretty interesting figures dealing with transferring media from DVRs to portable devices (among other things), so be sure and dig into the read link below if you're a sucker for stats.
