Olevia-branded Blu-ray player on the way

Looking for more competition among Blu-ray players? TV and appliance manufacturer Taiwan Kolin is apparently prepping a player for the Taiwan market, expected to debut around the third or fourth quarter of this year. Built around Sharp components (not at all the first player to do so), the Economic Daily News quoted Taiwan Kolin's president as saying it would also see store shelves in the U.S. under Syntax-Brillian's Olevia brand. Unfortunately, with no features listed and a retail price only remarked as "less than NT$30,000 ($977 U.S.)" it'll probably need to be a lot less than that to make any kind of splash here.