Virtual milk: Amul builds digital dairy factory

Amul, a Gujarat (India) based milk and dairy-products company started out in Second Life with a pilot project of ice-cream parlors, and is now working on building out a complete simulation of its production and distribution factory on between 8 and 10 new Second Life simulators.

It's nearly impossible to actually find Amul's pre-existing Second Life presence (though that would not make it the first India-based corporate presence that was difficult or impossible to actually locate) as the setting was apparently never listed in the search system. It is actually hiding here. It doesn't appear to draw many visitors to its unmistakably alluring blend of Indian satirical imagery and marketing as a result of this oversight.

The buildout of the new virtual facility is expected to take six months and is being undertaken by Gurgaon based metaverse developer Trimensions, who are responsible for the existing parlor builds.

[via afaqs]